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CHERYL BOWDEN TALKS LADY BASS ANGLING- PAST, PRESENT, FUTURE

Editor: iBass360 is a supporter of the Lady Bass Angler Association and its anglers. We had the good fortune to catch up with one of its founders, Cheryl Bowden, to learn more about the origins and future plans of this leading tournament series for women bass anglers. Cheryl, a Texas native, is a teacher, coach, and high school sport advocate by profession, and she has been a part of the women’s bass tournament fishing scene for a long time. We deeply appreciate her taking

time to talk to us about her passion.


iBass360: Let’s start with your fishing background. How did bass fishing become your passion?

Cheryl: I have fished all my life, but after a friend asked me to go on a guided trip, a serious bass catching trip, I wanted more. That led to me buying my first boat and soon after trading up to my first bass boat. At that point, I was all in.

iBass360: How and when did you make the transition from fun fisherman to tournament angler? Who influenced you?

Cheryl: I have always been a competitive person, having played a lot of sports. So, after joining a local club and talking to a guide about his fishing- I had coached his daughters many years earlier- I decided to try fishing tournaments as a co-angler. I thought this was a good way to learn given that I was limited as to how much time I had to practice because I was a classroom teacher. But it did not take long to realize that the bug to do more was there and would not be silent.


iBass360: When did the seed get planted to take you from someone else’s tournament series to organizing your own?

Cheryl: It wasn't something we planned. The WBT was the women’s arm of B.A.S.S. and a lot of serious women anglers had found a home in that series. Then, out of the blue, it was canceled without any real explanation. At the time, a lot of folks I knew were talking about starting another

series. Some were serious, some just talk. But Secret York and I talked seriously and decided to set up a sort of “farewell tournament” for those of us who had been fishing together for a while in series like the National Bass N gals, the Women’s Bass Fishing Association and of course the Women’s Bassmaster Tour. We decided on Kentucky Lake as a site, and then collected information from various parties who had interest in starting a tour. We shared it with the ladies who came to fish the Kentucky event. We paused and gave the ladies time to talk in groups, ask their questions, and share their opinions. We spent a lot of time listening. They generally liked what we planned, and their most interesting question was, why don’t Secret and I just run a series. We pulled off the Kentucky event, and with that, we realized we could do more. We looked at one another, Secret said I am game if you are and I said sure why not.

iBass360: What was your original vision for the LBAA? How have you been able to stay true to that vision and where have you modified the vision?


Cheryl: The original vision was and still is to provide ladies with a tournament trail that allows them to share their passion with likeminded women and to provide a place to inspire and grow the lady anglers of future generations.

iBass360: What were the primary challenges you faced in starting the LBAA?

Cheryl: We were experienced tournament trail coordinators, so, everything we did was a learning experience. Sometimes big learning experiences. We made some mistakes and needed a lot of luck, but we just kept moving forward.

iBass360: The trail of Women’s tournament angling at the pro level has been very bumpy to say the least. Why do you think that, despite the success of Penny Berryman and Chris Houston, it has been such a struggle to catch on?


Cheryl: These are great questions! Those ladies were amazing anglers. Back in the day, the economics of the home were often based upon one breadwinner. Back then boats were not so incredibly expensive as they are today. Many women had husbands who wanted to be supportive of their wives having an opportunity and many women were not the kind to sit on the shore while the husbands had all the fun. But there were certain realities in the need to raise kids, and before too long, the need for both spouses to work. This made it difficult for the younger women to be away from home for all the practices, tournaments, and sponsor requirements. Sponsors also understood that and their here today gone tomorrow commitment reflected that. So, there were a lot of ups and downs. Notice today the women who fish generally don’t have small children, and often they have gotten to a point in their life where their home

economics are more stable. It can be said that many lady anglers are beginning their tournament careers at an age when many men are ending theirs.

iBass360: How did you go about recruiting women to join the tour?

Cheryl: In the early days, it was word of mouth supplemented by email and the occasional print media article. We hit the trade shows and handed out a lot of pamphlets. Today that has been supplemented by social media as many anglers use Facebook, Instagram etc. to spread the news about our tour.

iBass360: Why do you think growth for the LBAA has come slowly and why do you think more women have not embraced tournament angling?

Cheryl: Many don’t realize it, but this is an expensive sport. To have a boat and a good tow vehicle, you are pushing $100,000 or more. Young anglers don't have that kind of money, especially those that are raising kids. Younger women also don't have the vacation time to be off a week leading up to each tournament as well as the time needed for other sponsor obligations. Older women anglers often end up taking care of elderly parents. Look around, you don't often see husbands being the primary for taking care of the kids or the ones caring for aging parents.